August 23, 4-5 PM EST
Calling all music retailers, labels and artists who are now using social media for both marketing and distribution:Join SocialFlow, the leading science and technology company in the social media space, for a discussion on the importance of real-time data. Webinar hosts, Paula Batson, VP Communications and Megan Smith, Account Strategist, will walk you through social media optimization and outline the key principles for building a content strategy against measurable goals.Learn how the legendary band, Lynyrd Skynyrd used SocialFlow Optimized Publisher to improve their social media results. The band saw their number of clicks per Tweet/Facebook message per day skyrocket from 350 to 1,900 clicks over a 5-week period. In addition, the band gained over 90,000 new Facebook page likes after only a month and a half of use. Blue Note Records has used the service to help promote their Blue Note Essentials and drive engagement for catalog content via Twitter and its new “expandable Tweet” functionality.