NARM and digitalmusic.org’s Music Business Academy Targets Labels, Artists, Managers, Startups, Developers, Students, and More at Music Biz 2013
April 17, 2013 – Music business association NARM and digitalmusic.org, the home of NARM’s digital initiatives, are zeroing in on the concerns of labels, artists, managers, students, app developers, startups, and more with their Music Business Academy, which will be held during the first two days of Music Biz 2013, May 6-7, at the Hyatt Regency Century Plaza Hotel in Los Angeles.
The event combines two of the organizations’ most popular series, the Music Business Crash Course and Music Start Up Academy, to give both beginners and industry veterans a place to brush up on the skills they have and soak up expert knowledge on those they don’t. It will feature general sessions each day with appearances from big names in the music industry such as Rich Bengloff of A2IM and John Coletta of BMI; a collection of panels focused entirely on artist managers; breakout sessions covering everything from copyright issues to music distribution to the mobile music experience; and more.
“The Music Business Academy is a great way for industry novices to quickly learn the basics of the music business so they can bring their ideas to life,” said Bill Wilson, Vice President of Digital Strategy and Business Development at NARM/digitalmusic.org. “It’s also an opportunity for those who have been around awhile to refresh and update their own knowledge while getting into the same room with the next generation of music innovators. We hope this event will lead to lasting relationships that have a significant impact on the music industry.”
The complete schedule for the Music Business Academy can be found below. Admission is included with registration to the full Music Biz 2013 event or $119 for those who want to attend the Academy only.
The full Music Biz 2013 event runs May 6-9, and includes a comprehensive slate of panels, keynotes, and townhalls ranging from the Music Business Academy to the first-ever Metadata Summit; the Billboard “Future of the Biz on the Future of the Biz” panel followed by a performance by von Grey; and much more. The event closes with an Awards Dinner, and honorees include Buddy Guy, who will receive the Chairman’s Award for Sustained Creative Achievement; Emeli Sandé, Breakthrough Artist of the Year Award; and Ted Cohen, Founder and Managing Partner at TAG Strategic, receiving NARM’s Presidential Award for Sustained Industry Achievement, with more to be announced. To register for the Music Biz 2013, visit www.narm.com/events/musicbiz2013/rates-registration. To register for the Music Business Academy only, visit http://academyatmusicbiz.eventbrite.com.
(Music Business Academy agenda follows)
Monday, May 6
10 AM – 5 PM
Music Biz Academy, Part 1
A mix of our Music Business Crash Course and Music Start Up Academy, this two-day program is specifically designed for labels, artists, managers, music biz students, app developers and music startups. Today’s general session will discuss the two basic types of copyright that all those involved in the business of music should be aware of: copyrighting the composition, and copyrighting the sound recording. Additionally, we’ll explore the functions of a PRO (performing rights organization) and a music publisher. Speakers for the general session include:
- Rich Bengloff, A2IM
- John Coletta, BMI
- Kathy Spanberger, peermusic
- Bill Wilson, NARM/digitalmusic.org
Targeted breakout sessions in the afternoon will delve deeper into specific issues affecting each segment of the audience. They will include:
1:30 – 2:30 PM
7digital’s Product Workshop: Licensing, APIs, Music Rights, & Product Development
What does it take to launch a music application in 2013? You need music rights, a catalog, the ability to report and pay royalties to rights holders, and importantly a great user experience and a plan to reach music lovers. This is a workshop with 7digital’s team on how to navigate the complex music rights landscape, hone your music product idea, and prepare for a live commercial launch. We invite you to bring your ideas and questions to this workshop and learn from our team of experts. Topics include licensing, APIs, music rights, and product development.
- Matt Jwayad, 7digital
- Vickie Nauman, 7digital
- Kyle Pierce, 7digital
1:30 – 2:30 PM
Music A-Z: What Labels & Artists Need to Be Successful
All the tools that you would need as a label or artist to be successful in this oversaturated digital world, how to stand out and make revenue of your product and merchandise. Radio placement that charts and will help your music reach its goal. Getting involved in upcoming festivals overseas and here in the US. Understanding the retailers roles. Major publicity for you and your product. Branding you and your music.
- Lisa Thomas, LRT Music Group
- Darrell Andrews, FullScreen/Youtube
- Steve Lobel, A2Z Entertainment Company
- Jerrold Thompson, Thompson Branding
- Reyna Trevino, Trevino Enterprises
1:30 – 3:30 PM
Artist Manager Town Hall
Organized and moderated by: Damon Whiteside, Nomad Entertainment Group
YouTube Artist Development: Strategies to Get Discovered, Build Fans, and Make Money on YouTube
In today’s digital world, new music artists are being discovered on YouTube, building tremendous fan bases, as well as sustaining a substantial income just from advertising and sponsorships generated through their YouTube presence. Success in the YouTube space can also lead to label signings, licensing deals, and touring opportunities for these DIY artists. However, with this cluttered environment, it is becoming more imperative that artists have the proper representation and content strategy to help them break through. This panel, consisting of content production companies specific to the YouTube format and successful managers that now rep YouTube sensations, will discuss successes and strategies on effectively leveraging the most powerful music platform in the digital space.
- Nils Gum, Manager of Karmin
- Julia Moonves, Maker Studios
- Sarah Penna, Big Frame
- Dan Rosen, FullScreen
Live Events OnDemand: Bringing the Excitement of Live Music to Fans Without the Expense of Touring
Artists – both major and independent – struggle with consumer demands for exclusive access to them wherever and whenever. Additionally for developing and independent artists, the costs of touring, marketing, and being everywhere they have a fanbase make their live strategy increasingly challenging. Fortunately for all types of artists, the digital space has allowed them to lover cost and time commitments while still generating revenues equal to live shows as well as the fan engagement that their followers desire. This panel consisting of technology companies in the digital events space and managers of artists that have successful used these technologies in place of or in addition to touring, will discuss their successes and key learnings for the future of this digital events business model.
- David Carrico, EvntLive
- Matt Fitz-Henry, HYFN
- Matt Howe, LiveStream
- Evan Lowenstein, Stageit
- Stephen Prendergast, LiveStage
- Tony Riggins, Ustream
- Karl Rogers, iRocke
2:45 – 3:45 PM
How to Be a No. 1 App and Not Lose Money
The goal of this workshop is to provide participants with the tools and the secrets of app marketing and monetization. It is never too early to plan a marketing and monetization strategy and it is recommended to begin prior to development in order to secure success for your app.
- Shawnee Swarengin, App Promo
1:30 – 3 PM
The ABCs of Music Distribution
The process if preparing an album for a national commercial release, and moving that album through the physical and digital supply chain, is both complex and fascinating. This session will examine the process in detail and provide music biz students and junior staffers with the opportunity to ask experienced professionals in this area of the business what it takes to succeed in their positions.
Organizer and Moderator:
- Serona Elton, University of Miami
- Gary Scotti, Scotti’s Record Shops
- Brian Shafton, RBC Records
4 – 4:45 PM
Navigating the Digital Music Licensing Process
Companies that are new to music licensing tend to find the process daunting. HFA will unpack the music licensing process so new entrants to this market understand what the process entails and offer solutions to navigating the process. Topics to be covered include: 1. The basics of music licensing 2. License types 3. Obtaining and managing licenses 4. Royalty reporting, calculations and distributions.
- John Raso, VP of Client Services, HFA
Tuesday, May 7
10 AM – 3:30 PM
Music Biz Academy, Part 2
On Day Two of our Music Biz Academy, we’ll focus our attention during our morning portion of the program to the artist and the label. We’ll explore:
- how artists get paid
- economic structure of a typical record label recording contract
- emerging label business models
- trends in touring and merchandise; and
- best avenues for marketing and promoting music.
Targeted breakout sessions in the afternoon will delve deeper into specific issues effecting each segment of the audience They will include:
1 – 1:30 PM
Enhancing the Mobile Music Experience
Two of the great side-effects of the current smartphone boom are the big gains in the number of mobile music consumers as well the increased appetite for music related apps. However, with more and more music fans turning to their mobile devices to listen to, learn about their favorite artists and share their experiences, it becomes increasingly important for app builders and developers to not only drive fan engagement but also to help fans find the information they are looking for via an elegant and simple user interface. It also means “mobile” as a distinct entity will become even more important for artists and their teams and will start to demand more expertise and partnerships.
2 – 2:45 PM
Exploring Fan Experiences as a Revenue Stream
With income from recorded music sales in decline, artists have had to create new revenue streams. Social media has allowed an deeper fan connection and new opportunities for engagement. This session will go over how artists can sell experiences to their fans – including meet and greets, Skype chats, custom songs, and hang-outs – as a new way of monetization.
2 – 3:30 PM
Website Demolition Derby
This session will offer live critiques of musician websites. Our panelists will assess each site’s design, organization, content and functionality. How does the website fit with the artist’s overall online strategy, and how successfully does it achieve their goals? Our experts are extremely knowledgeable about website best practices and deeply allergic to bad design, Flash widgets and unreadable fonts. Reviews will be ruthless, and diplomacy will be left aside, but all reviews will aim to teach everyone in the room some best practices for musician websites.
2 – 3 PM
Opportunities in B2B Music Services
Distributing content is not the only way to work with record labels. Fundamentally, labels are not much different than other content companies, and the label’s scope is far broader than simply licensing our music. B2B solutions are very much required by labels to help them with any number of things, including marketing, analysis, hosting, automation, and supply chain management. Find out some of what is going on in this space, what we still need, and how you can get into the mix.
- Zack Werner, 19 Entertainment